Ellen’s work is described as “magic” in linking the overall compelling story for change and shifting the mindset and ownership the client needs and wants! Ellen’s “magic” is grounded in timeless principles and a simple, proven framework. This framework helps motivate and invigorate already stressed and maxed out individuals to achieve more by unleashing their spirit and creativity thus re-energizing the organization’s ability to gain immediate results. More success is achieved as people shift from a mindset of compliance and merely surviving to a mindset of commitment, innovation and thriving...the power of trust in action! Trust...the crucial element for success in today’s 24/7, “never enough” landscape.
Ellen thrives on change and opportunities. In the late 70s, at the age of 29, she led a $90 million profit center comprised of 55 service stations and 500 employees for Exxon. Ellen was the highest ranking female in Marketing when she chose to attend Harvard University to receive a second Masters. Her Masters in Education coupled with a Masters in Business Administration from Southern Methodist University equips her to direct the “people” side of business. In one case, Ellen directed the merger/acquisition process for a national health care alliance as it grew from 1,000 to 5,000 employees. Most recently, Ellen’s focus is accelerating the relationships built on trust between vendor and customer to facilitate more effective communications and improved stakeholder management to achieve strategic partnerships that actually work!
Since 1991, Ellen Castro has owned and managed her namesake company. Her business originates 100% through referrals based on a reputation of credibility, service and excellence. Every engagement is always about the client, listening to their needs and customizing an approach that solves their specific issues and opportunities. With Ellen as your trusted partner and advisor, there is always accountability and commitment to your operational excellence and your success...no cookie cutter or generic prescriptions ever!
Ellen Castro is the author of Spirited Leadership...52 Ways to Build Trust on the Job. This simple, yet profound, bestseller is being used by leaders worldwide to create cultures of greater trust, energy and accountability for achieving the strategic imperatives while providing more personal fulfillment. Happier, more motivated employees equal happier, more loyal customers.
In addition to Ellen’s coaching, consulting, speaking and writing, she enjoys collaborating with emerging leaders as a faculty member of the Business Leadership Center at the Cox School of Business at Southern Methodist University. Ellen has also co-authored Tortilla Soup for the Spirit.
With Ellen, the impossible is probable!
It’s All About Trust™
MEET ELLEN | AUTHOR | SPEAKER | CONSULTING | CONNECT | HOME